Hi, I’m Kristina
a product designer passionate about turning complexity into clarity through strategic, human-centered design.
Selected work
General Motors | Helping Businesses Manage Their Fleets
At General Motors, I had an opportunity to be a part of the team focused on designing a commercial fleet management platform from the ground up, 0 to 1.
Our goal was to optimize operations, improve efficiency for fleet managers, and help businesses manage their fleets more efficiently.
ADUSA | Store Associate Tools Modernization & NOVA Design System
Ahold Delhaize operates five major US grocery brands. Store associates across all five used to rely on legacy systems and applications for their daily operational work: inventory management, ordering, price changes, restocking, and inter-store transfers. A multi-year modernization initiative has been underway to replace these tools with a unified associate-facing platform.
Field Operator App | AI-Assisted Scheduling & Team-As-Network
The Field Operator App was designed as the missing link, extending the GM Commercial Fleet Management platform's capabilities into the hands of the field workforce, and introducing AI-powered solutions to help operators manage their day dynamically rather than executing a static plan. Commercial Fleet Management gave fleet managers visibility into operations, but the people performing the work had no intelligent operating system for the field.
PlanHub | Streamlining Pre-Construction Workflows
In the fast-paced construction industry, the pre-construction phase is where projects are won or lost. Yet for many subcontractors and general contractors, this phase is time-consuming, fragmented, and inefficient.
Our team at PlanHub, a leading pre-construction bidding platform, was looking for ways to better connect subcontractors, general contractors and suppliers and to simplify how they find, evaluate, and bid on construction projects.
Smile Trust | Connecting Resources to Those in Need
Smile Trust is an international nonprofit organization that fights against homelessness and works toward fixing food insecurities.
Our goal was to build an app that will help the Smile Trust improve communication with the under-resourced people as well as with people willing to donate.